O que significa Publicidade em aplicativos?

O que significa Publicidade em aplicativos?

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Programmatic direct: This type skips the auction process entirely, allowing publishers to sell directly to specific advertisers at a fixed eCPM.

Real-time bidding (RTB) is the process by which companies buy and place ads online through automated auctions. Real-time bidding takes the work out of advertising by making it possible for advertisers to place hundreds and thousands of ads online, often in less than a second, without needing to individually reach out to online publishers.

However, such a simplification has a downside—it results in misconceptions and unclarity. Aren’t you here because of confusing controversial RTB definitions? Now is the time to cross your t’s and dot your i’s. Together we’ll learn what real-time bidding is, how it works, and how you can take advantage of it. What Is Real-Time Bidding?

The publisher accepts your ad only if you place the highest bid. But remember: real-time bidding automatically does all the bidding. You don’t have to take any additional steps.

Real time bidding facilitated through an SSP can help publishers find the right demand sources to work with, based on factors like latency, unique demand, bid rates, and ad space availability.

Direct buying involves advertisers purchasing ad space directly from publishers, and negotiating terms such website as price, placement, and duration upfront, thereby guaranteeing inventory and exclusivity based on the agreement.

But what is RTB and how does it work? How is it different from programmatic buying? And is it right for your brand? Below we walk through the details. 

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It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.

” Real-time bidding allows advertisers to automatically buy ad inventory, place the ads online, and get a certain number of impressions in their programmatic advertising campaigns. 

When purchasing ads through RTB, you buy one impression at a time. This means that every time a website visitor or mobile app user visits a publisher's site, you're able to assess that person's particular profile and see if it matches your target audience.

Here’s how they differ. In traditional RTB, the program evaluates bid requests from advertisers sequentially — if Buyer 1 doesn’t meet the floor price, the request moves on to Buyer 2, and so on, until the floor price is met.

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